Orion Equipments is a leading provider of industrial tools, operating across dozens of cities with over 500 field sales representatives. Facing mounting challenges with on-the-ground team management, Orion’s leadership turned to Cualitywork for a digital transformation.
The Challenges
- High absenteeism: Regional managers struggled to verify daily attendance and route adherence.
- Fuel reimbursement spikes: Lack of accurate mileage tracking led to inflated and inconsistent claims.
- Missed sales targets: With fragmented lead tracking, field reps often missed key follow-ups, and managers had minimal real-time visibility.
The Cualitywork Solution
1. Attendance and Activity Tracking
- Geo-tagged check-ins: Each sales rep began their day with GPS-verified check-ins via the Cualitywork mobile app.
- Automated route monitoring: Managers viewed real-time maps of rep movements and daily activity logs, discouraging “ghost attendance” and promoting accountability.
2. Transparent Fuel Reimbursement
- Route optimization & mileage logging: Cualitywork tracked every rep’s exact route using real-time GPS.
- Instant reports: At month-end, exact kilometers traveled on approved visits were auto-reported, eliminating guesswork and preventing exaggerated claims.
3. Boosting Sales Effectiveness
- Smart reminders: No customer follow-up was missed—reps received automated nudges for scheduled visits and callbacks.
- Unified lead management: All field data, notes, and outcomes were instantly available to managers via the web portal.
- Real-time analytics: Leadership tracked sales conversion rates, visit effectiveness, and win/loss reasons for continuous coaching.
Results After 6 Months with Cualitywork
| Key Metric | Before Cualitywork | After Cualitywork |
|---|---|---|
| Average absenteeism rate | 22% | 6% |
| Monthly fuel payout error | ₹225,000 | ₹30,000 |
| Number of leads followed up within 48h | 53% | 96% |
| Total monthly sales | +12% YoY growth | +27% YoY growth |
Field Team Story: A Day with Qualitwork
A typical day for Manoj, an Orion field rep:
- Checks in via the Cualitywork app at the first client site—location auto-logged.
- Gets a suggested route from the app that groups his appointments for minimum travel.
- Visits six clients, uploading voice notes and visit outcomes instantly.
- For each meeting, fuel usage and route are tracked in the background.
- Receives a reminder about a critical follow-up, closes a deal, and instantly marks the lead as ‘Won.’
- At day’s end, his manager reviews all activities, travel, and lead status—no ambiguity, no paperwork.
Manager Perspective
Regional sales head Priya comments:
“Absenteeism is now almost non-existent—reps know our attendance system is real-time and fair. Reimbursement conversations are based purely on data. Most importantly, our sales pipeline is healthier than ever with every lead followed up and every victory visible instantly.”
Conclusion
Cualitywork did not just digitize Orion’s sales process—it delivered discipline, transparency, and focus across their sprawling field force, leading to lower absenteeism, controlled fuel costs, and a major sales uplift.